About Thomas Ligor

Thomas Ligor is a sales and marketing professional who is passionate about helping businesses refine their strategies for greater success, improved client relations, and financial security. An NYU graduate, Thomas first learned about the sales and marketing fields during his studies and was later inspired to found a few businesses of his own. Today, Thomas works at Chelsea Market where he contributes to the company by overseeing campaigns, handling social accounts and client channels, and streamlining operations to best suit the diverse needs of the company, clients, and potential customers.

Thomas Ligor of New York Provides Tips for Improving Your Company’s Relationship Marketing

Now more than ever, companies are looking for innovative, effective ways to grow their brand and better connect with their audiences. Relationship marketing has stood out over the years as a great way for business to leverage connections with clients, customers, and their general audiences in part because it is simple to implement and yields results.

Below, Thomas Ligor of New York includes a bit of information about the concept of relationship marketing as well as efficient strategies businesses can draw from for more effective campaigns, better sales, and improved relationships with their target audiences.

What is Relationship Marketing?

Relationship marketing is a marketing technique that prioritizes customer satisfaction, retention, and lifetime customer value. Relationship marketing leverages channels that market to a company’s existing customer base rather than seeking to acquire new customers through sales and advertising.

The strategy has grown in popularity over the years in part because it is an effective means to build customer loyalty, increase conversion rates, inspire positive word of mouth, and empower businesses to create strong collaboration and communication channels for their customer bases. Investing in relationship marketing can also be valuable to businesses by helping them stand out among competitors and build better relationships with those who purchase their products or services.

How Can Companies Harness the Power of Relationship Marketing?

A clear benefit of relationship marketing is that it can be facilitated in tandem with other marketing strategies that instead focus on building new client bases. The fact remains that customers want to feel as though they are a part of a community and that the business cares about their experiences rather than simply making sales.

While many companies may find investing in new marketing techniques daunting, relationship marketing can be very simple to implement. A few common ways that companies harness the power of relationship marketing include:

Personalize Business Interactions

Gone are the days when cookie cutter responses get the job done when looking to relate to customers. In today’s business landscape, customers have become accustomed to more personalized interactions that show they are dealing with real people instead of merely scripted responses. When customers reach out, either with questions, concerns, or positive feedback, a friendly, more human approach is beneficial for your relationship marketing strategies. Making sure that messages are as relevant as possible to specific customers, whether they are a new customer, veteran, or somewhere in between naturally goes a long ways towards establishing positive working relationships.

Tell Your Company’s Story

Telling the story of your business by sharing its history, successes, challenges, and goals is a very simple way to contribute to effective relationship marketing. A benefit of this strategy is that it is very cost effective and can be a great way to get creative while building a community. When paired with investments in social media channels where customers and potential customers alike can see what’s going on with the company, interact with one another, etc. storytelling can be even more impactful for a brand’s bottom line.

Encourage Feedback

Encouraging feedback is important because it really contextualizes your efforts as a business and points to your strengths and weaknesses according to customers. By simply including voluntary polls, a company can gauge how the average customer feels about their products and services and work towards making improvements wherever necessary. Feedback is not always particularly easy to take, especially if it is worded strongly or unthoughtfully. Still, it is important to maintain tough skin in the marketing field because that is what makes teams most able to take feedback, adapt, and work towards practical solutions.

Be Available to Respond to Questions and Concerns

Very closely related to the need for businesses to personalize interactions is the responsibility that we have to be available to respond to customers’ questions and concerns. Being available for response is vital because quality customer service can serve to improve experiences with brands and inspire repeat business. This is the case even if there were initially issues with the product or service that they received. Thomas Ligor of New York finds that, throughout his time in marketing, companies often discount just how important it is to be available for customers during their challenges. Being available to respond and assist plays a key role in building the trust and respect that strong business relationships are built on.

Create a Customer Support Team

Customer support is a powerful tool for keeping client bases happy and ensuring that repeat business is possible. With that being said, investing in a customer support team whose main goal is establishing high quality customer service can be an excellent way to improve relationship marketing and overall customer satisfaction. This is especially true for larger companies that may have difficulties being available to respond to customers’ questions and concerns otherwise.

Thomas Ligor mentions that, when building a customer support team, it is always a good idea to consider the most frequently asked questions, concerns, or difficulties that customers may face and streamline ways to rectify them. By doing this, management will be most able to train customer support teams that are able to handle any issue thoughtfully, efficiently, and in a friendly manner.

Consider Customer Rewards and Incentives

For longtime customers, rewards and other incentives can be valuable for showing how much their business means to you. It is important to note that these rewards incentives do not need to be huge or break the bank to be impactful. Simple coupons, percentages off, etc. can separate your company from others while proving that repeat business is truly valued.

Interested in More from Thomas Ligor of New York?

Thomas Ligor of New York acknowledges that marketing and sales are constantly evolving, making resources that break down key concepts within the fields incredibly valuable for businesses, customers, and working professionals alike.

If you would like to learn more about the marketing and sales spaces through informative content based on Thomas Ligor’s insights, feel free to tune in to future posts on this site!